Norway has all major types of advertising media available. Excluding the state owned Norwegian Broadcasting Corporation's (NRK) TV and radio stations advertising on television and radio is fully developed. Press advertising is of a high standard and the most sophisticated methods are used.

A high level of newspaper readership exists. Norwegian's read local papers more often than the nationals, although the two largest tabloids are bought country-wide

As English is the international language of business it is acceptable to use English in correspondence and literature. English is spoken and read throughout Norway.

In Norway the heart of the culture is the family and woman, especially are highly respected. In business woman are paid the same as men and get up to 1 year on maternity leave with 80% pay. Norwegians view themselves as egalitarian people whose culture is based on democratic principles of respect and interdependence.

Jante Law conveys an important part of Norwegian culture. Humility is the key word. They not do criticize others and try to see people on equal footings. They will not fluent their wealth or financial achievements. Those who do are looked upon with disapproval and suspicion.

The tenets of Jante Law are:

• You shall not think you are special.

• You shall not believe you are smarter than others.

• You shall not believe you are wiser than others.

• You shall not behave as if you are better than others.

• You shall not believe that you know more than others.

• You shall not believe that you can fix things better than others.

• You shall not laugh at others.

• You shall not believe that others care about you.

• You shall not believe that you can teach others anything.

Norwegians can be informal and may introduce themselves by their first name. If they do not, use their title and surname until invited to do otherwise.